Promos for beatport pro4/1/2023 The media conglomerate owned by Robert Sillerman (who once famously said “I know nothing about EDM”) acquired Beatport in 2013. In doing so, it alienated its real consumers of digital files, which no doubt played a hand in the services’ declining sales numbers.Įditor’s Counterpoint: Beatport listens to feedback – and wisely cleaned up their navigation issues back in November – as announced here – including redirecting the Selling to SFX Imagine if eBay, Amazon or Discogs would have done something similar? This is exactly what Beatport did during an upgrade that would introduce its streaming and live channels, pushing the retail outlet over to. Changing the URLĪs a retail platform, the worst thing you can do for your business is to change the URL, making it harder for your consumer to make that final purchase. So where did it all go wrong? We take a look at the 10 mistakes the company made over its history, while also acknowledging some of the things it got right along the way. In March 2015, SFX reported that year-on-year sales were down 23.3% for the online shop, and its reputation as the world’s leading platform for dance music is being questioned. Its owners, SFX Entertainment, just filed for bankruptcy, which has led many to speculate whether the company will continue to honor payments to its suppliers. Once the mighty flagship of the digital download media world, the online outlet for electronic music isn’t fairing so well in today’s times. Today, an industry insider points out ten mistakes that Beatport made – as well as a few things they did very well. You have a crush on DJs with long hair? Seven Lions, half of Big Gigantic, and Steve Aoki are all in town.īy integrating listings in its app, Beatport is creating a fully-contained user experience of dance music consumption and increasing access to events for fans who are eager to attend them.As things get increasingly shaky for SFX Entertainment, many are wondering how a company with a popular digital music store like Beatport could have gotten so off track. You hate psy-trance? You don't have to see where psy-trance is happening. You like tech house? Here are the tech house parties within 50 miles of your location. Google's sheer size makes it a player, but what Beatport lacks in search, it can make up for in curation through your user profile. (A premium plan is already in the works for users who may want to avail themselves of offerings like stems or higher bitrate audio.)Įarlier this year, Google announced plans to passively enter into the world of ticketing by aggregating concert listings. While the Beatport Pro store still services the high quality mp3 needs of DJs, unlimited streaming expands the Beatport consumer base exponentially. Live events are not only the cornerstone of SFX's portfolio (if you didn't already know, the company owns the promoters behind Tomorrowland, Mysteryland, Electric Zoo, and a chunk of Rock in Rio), they are the linchpin to an audience that no longer buys records. For instance, if you're in Vegas in June it will tell you that there's a little festival happening on the Motor Speedway. Consiglio and Beatport Executive Creative Director Clark Warner also made clear that Beatport's event listings won't exclude non-SFX events. "We're done with that phase," he said, referring to the company's massive expansion by buying up smaller dance music-affiliated companies over the past few years. In a conversation yesterday, SFX COO Greg Consiglio clarified that the company has not bought Bandsintown, nor does it plan to. Beatport's app will now pull event listing data from Bandsintown, creating an electronic music-only mobile concert discovery service and giving established club owners and upstart DJs a good reason to update their listings on Bandsintown. While Bandsintown has listed DJ gigs and electronic music events for a while, the name of the New York-based concert app doesn't exactly indicate to dance music fans that it's for them. Resident Advisor has successfully made events a cornerstone of its site as other apps and content-filled pages of indie ticketers have come and gone. While the music streaming market is increasingly competitive with juggernauts Apple, Amazon, and Google sprinting to catch up to Spotify, event listings for dance music has been a relatively stable and sparse environment.
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